Explosive Net Growth
The president of Yahoo predicts explosive growth in the WWW
Although many pundits have concluded that the Web was a passing fad, the president of Yahoo, Jeffrey Mallett, predicts that the explosive growth will continue.

In two years, the number of Internet users is expected to double. Furthermore, the online expenditures is expected to quadruple to a trillion dollars.

The Web is expected to change from something merely interesting to something essential for better everyday living. It also has the significant advantages that it is interactive and therefore potentially more engaging than traditional media such as magazines, radio and television. It is also measurable in that advertisers and companies can analyze and verify the success of their strategies, which is not a possibility in traditional media.

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